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The BCNetwork Story

In February 1999, our first client, the Stockmen's Hotel (now the Executive Inn) in Kamloops, BC, Canada, hired BCNetwork.com to create their website.

As we began this process, we asked ourselves: Where should we "put" their website? Where, for example, would someone in Dusseldorf, Germany, look, on the Internet if they were planning to come to Kamloops?

It occurred to us that in a perfect world the most logical and efficient way to find accommodations in Kamloops would be to go directly to Kamloops on the Internet.

During those first months we observed the traffic levels and demographic profiles (using online questionnaires, and usage tracking systems) and determined that we had a significant audience of international, regional and local visitors.

In the world of the Internet, we discovered, there was much information to assimilate, often creating log-jams in the learning curves of our clients. It became obvious that to help our clients be successful, we must not only bring them business, we must make the process easily fit in with their business without the stress of added learning.

If they didn't use email, we sent their inquiries to their fax machine instead. If they didn't want to become a web guru, we made sure they didn't have to. We developed our system to make sure they got the changes they needed done to their website on their schedule, usually while they were still on the phone, and for more extensive changes probably the same day or on a definite time-line.

We've also learned (through experience) that businesses must be run with financial prudence, and that when marketing dollars are spent, they must be spent on high leverage, targeted marketing, with an eye to return on investment.

That is why we have maintained our base annual fee at just $360, and built several important marketing features into every site we develop, and included these features in our base price.

Most companies, these days, have a website. They are moving with the markets and opening up the demand for their products and services. They don't advertise in just one place. They have a marketing "mix" that fills their order forms, and bring new customers to their marketplace. They determine which parts of their "mix" bring them the best return on their dollars spent and move on from there.

I invite you to inquire about what we can do for your marketing mix. Our success with our clients, in the real world, speaks for itself and we eagerly anticipate delivering results to your company as Your Revenue Connection. (see www.bcnetwork.com for contact information).